Canaan culture is a systems engineering， is a long-term ideological formation, crystallization of the collective wisdom, is the invisible assets of Canaan. Including enterprise management and individual management. It not only affects the company daily management, but also affects the partners’ feeling of Canaan.

Canaan culture is the blood supply system, has formed a strong internal cohesion and a strong unified team, so companies always full of energy; external access to social awareness, spreading the spirit of enterprise concept. Achieve business continuity and continuous development.” serve society, develop society” is CANAAN’ logos. He always joins the public welfare campaign, and make the society more harmonious.

Brand and its meaning:
“CANAAN” is from bible, is a good place of fortune.?
CANAAN：
C : communicate; Champion
A: NO.1
N: Nature
A：affection
A：achievement
N：New

Core concepts
Core Value: low cost and high profits
Business concepts: trustable and achieve win-win situation
Competitiveness: good quality and good price
Human resource: everyone is in the right place.
Innovation: steadily innovation
Enterprise nature and purpose: to create value for customers, and to create opportunities for employees, create benefits for the community
Corporate Culture: “love” management
Team-building: more understanding, be good at coordinating, and efficient communication
Theme idea: trustworthy, innovative, performance comes first, harmonious operation
Enterprise management criteria: rules is the foundation of management system, feelings is the driving force of development
Employees criteria: responsible and rule-based

Enterprise purpose
For customer: supply first class products and service
For society: serve the society and benefit human life
For shareholder: Create profits, satisfy interests of shareholders
For staff:to improve their living standard

Future purpose:
Became a famous brand in China, and well-known in the world. Became a competitive enterprise in global market. Supply first class service, Improve comprehensive strength and build Canaan technology model.

Human resource: choose right person and work in right position, work hard and loyalty.

Good stuff standard:
1, good work attitude
2, have professional skill and learning ability
3, Good moral
4, ability to prompt deal with and solute problems
5, innovative
6, be good at communication
7, good learning ability and use experience
8, good team work
9, good health
10, self knowing
11, good adaptability of work condition